Behind the Hustle

Q&A with the Founder

What inspired you to start Her Tech Hustle?

What inspired me to start Her Tech Hustle was my desire to break away from the traditional 9-to-5 grind. I had already tried my hand at real estate, hoping it would give me the freedom I was looking for, but it didn’t quite work out as I imagined. While working and balancing life, I kept seeing others launching profitable online businesses, and something clicked. I realized there was real potential in the digital space, and I decided to dive in.

I wanted more control over my time—more time to spend with my family and to enjoy the things I love. Her Tech Hustle was born out of that desire for freedom, and now I’m passionate about helping other women achieve the same through digital entrepreneurship.

What challenges did you face when launching your digital product business?

One of the biggest challenges I faced when starting my business was deciding on my niche. I knew I wanted to create something impactful, but narrowing it down felt overwhelming. There were so many possibilities, and I spent a lot of time second-guessing myself and my direction.

Another major hurdle was shifting my mindset. I realized that I had been operating from a place of lack—doubting my abilities, worrying about whether this venture would succeed, and focusing on what I didn’t have. I had to reframe my thinking and embrace a mindset of abundance, where I believed in my potential and saw opportunities instead of obstacles. That change in mindset made all the difference in pushing forward and creating something that truly resonates with me and the women I serve.

What makes Her Tech Hustle different from other digital business resources?

What sets Her Tech Hustle apart from other digital business resources is our deep focus on empowering ambitious women entrepreneurs. We understand the unique challenges and experiences of our community, and we create products and content with those in mind. This isn’t just a one-size-fits-all approach—it’s personalized, actionable, and designed to help women break into the digital space with confidence.

We go beyond offering templates and guides. We provide a supportive, relatable environment where women can feel seen, inspired, and equipped to turn their dreams into profitable businesses. Our resources focus on real strategies, mindset shifts, and practical tools that have been tested and proven to work. It’s not just about making money—it’s about building a business that gives you freedom, flexibility, and the life you want to live.

What’s the most rewarding part of running Her Tech Hustle?

The most important part of doing this is helping others succeed. At the heart of everything I do is the belief that every woman has the potential to turn her ideas into a thriving business. It's not just about selling products or offering advice—it’s about empowering women to break through barriers, gain confidence, and create a future they control.

Watching others succeed is what drives me. Whether it’s someone launching their first digital product or scaling their business to new heights, I'm committed to providing the tools, support, and encouragement needed for long-term success. Seeing women step into their power and build something meaningful is the true reward. I'm here to guide that journey every step of the way.

What advice would you give to women just starting out in the digital space?

The advice I’d give to women just starting out in the digital space is to face your fears head-on. One of the biggest things on my mind when I began was the fear of being seen as an imposter. I was stepping into a new space, trying to build something meaningful, and encouraging others at the same time—it felt overwhelming. But I learned that those feelings of doubt are normal.

You have to trust your knowledge, skills, and the value you bring to the table. Everyone starts somewhere, and no one has it all figured out in the beginning. The key is to push through that fear, take action, and remember that you are capable of achieving your goals. The digital space is full of opportunity, and once you step into it, you’ll see that you belong just as much as anyone else. Keep going, stay focused, and trust your journey!

What types of digital products do you think are the most profitable right now?

Ebooks, guides, templates, courses, printables and memberships or subscriptions.

How do you balance entrepreneurship with being a mom?

Balancing entrepreneurship with being a mom is all about prioritizing and discipline. My family always comes first, but I make it a point to schedule at least two hours a day to focus on my business. With sports schedules, school commitments, and appointments, each day can look different, but staying flexible and disciplined is key. I make sure that no matter how busy life gets, I consistently show up for my business every single day. That consistency is what keeps things moving forward, even on the busiest days.

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